information and advice - marketing tips - copywriting

for letters brochures, emails, advertising and internet copy

1. Think about who you are addressing. Try to step into the mind of the person who will be reading your copy. Think of their needs.
2. Keep it short and simple. Try to avoid long sentences and complex words. Use bullet points if you can. BUT try not to have a long page of them. Use 2 sets of 3 bullet points with a carriage return between them. 3 points is as much as one can remember.
3. Don't Forget the benefits. Remember your objectives of the exercise. Don't just talk about your product or service. Focus on the benefits your product or services offer. So as far as you can, focus as much of the copy on the benefits.
4. You! not I or WE. The magic word to remember is YOU. Often companies focus too much on WE can offer this or that. Or I can do this or that. Instead you should be focusing on YOU can achieve X or Y wiht our product, or YOU will benefit from.
5. Try and Use AIDA model. Aida stands for A=Awareness/Attention, I=Interest, D=Desire, A=Action. If you can, use this when writing any copy. It's a simple process. First you need to get their attention - you can do this in the headline. Then you need to create some interest. You then need to turn the interest into a real desire for your product or service. Have a call to action at the end, whether it's email me or call me, etc.

If you would like to receive marketing tips, please email antonietta.beecheno@btinternet.com